How I Host My New DOT-COM Domains For Free!When it comes to selling online, one thing is certain: a small focused website that features just one lead product will far outsell a big website that features lots of products and links.
By focusing on just one product, you avoid distracting your visitors or forcing them to make decisions. That way, they'll take the time to study your product and the chances of making a sale are vastly increased.
I can see the evidence for this in my own business. While the main company website (BizzyDays.com) continues to bring in a steady stream of sales, it's actually the individual websites for each of the ebooks that are responsible for the lion's share of orders.
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Web Host EthicsOkay, I've had to change web hosts half a dozen times in the last year and I've noticed a pattern. It's a very clear and simple pattern, actually a series of behaviors on the part of web hosting companies. These behaviors cause these companies to lose customers and gain poor reputations.
To sum it all up in a single word: ethics. Web hosts need to act ethically. As long as they are ethical towards their business and customers, they thrive. When they become unethical, they will fail.
What are web hosting company ethics? This is a code which all hosting companies need to follow if they want to stay in business for the long term.
The most important goal is up-time - Almost anything can be forgiven as long as sites are up and running, as close to 100% of the time as possible. Every feature provided by a hosting company needs to be working and working properly. A small amount of downtime (an hour or two in a month long period) is acceptable, but more than that is not.
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