You have 1 or 2 seconds to make an impression, and 2 or 3 seconds more to make a sale, or forget the web hosting business!!
Web hosting as a business has taken off in the last 12 months, with a vengeance.
How many web sites are on the Web today? They all have to be hosted somewhere, the result being, there are now thousands of web hosts around the globe today. How do people decide to choose you?
Potential customers will talk to friends; perhaps ask a local web design group; or consult their ISP (Internet Service Provider); but this may result in knowledge of only one or two hosting companies. There are hosting directories, and review sites which may be governed by whoever pays for the largest ad or personal opinions that seem popular. The visitor will still have to make the final decision.
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