The Bottom Of The Food ChainI have nothing against a company trying to make an honest dollar in exchange for a useful service. After all, that is why companies are in existence.
Those internet companies which provided free services and based their existence on supporting those services with advertising are having a tough time right now. The advertising model is based upon network television's success at providing free programming in exchange for the viewing of advertisements.
The most significant issue with this model (on both television and the internet) is the fact that the customer is not the viewer or user. The customer is the advertiser. The actual user of the service is the commodity which is being sold. That's why the Neilson ratings are so important to the network stations - they determine how many viewers are watching so that commercial time can be sold. The higher the rating, the more likely sales are to occur and the higher the rates can be.
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| Platform: | Unix or Linux |
| Price Per Month: | 400.00 |
| Price Per Year: | 4800.00 |
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The requested URL was not found on this server"The requested URL /file.html was not found on this server. Apache/1.3.14 Server at www.yourdomain.com Port 80".
Does that look familiar? If you've ever accidentally tried to access a page that doesn't exist, possibly by following an outdated link or by misspelling the name of the page, you've probably seen something like the above appear on your screen. You might have attempted to correct the error by checking the URL for mistakes, but it is even more likely that you just clicked "Back" and returned where you came from, never visiting the site again.
For a surfer, encountering a "404 page" is a nuisance. For a webmaster, they can be far more problematic, causing a reduction in traffic which in turn means losing a part of the precious advertising revenues or sales the site's life depends on. You can minimize the amount of 404 errors by periodically checking your pages for broken links, but it is impossible to get completely rid of them. So, what can you do?
The solution - Custom 404 pages ===============================
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