Your Most Important Online Business DecisionYour web business depends on your site's uptime around the clock. When you want to make a purchase online, you most likely take the time to check the credentials of that business. Yet, how many of you actually bother to check out the credentials and competency of a web host, which is absolutely the stronghold of your web business?
I've been in the hosting industry as a reseller for almost 5 years. It's become a zoo out there. With so many hosts coming and going, or sites constantly going down or getting cracked into from lack of security measures (very common), how can you really know for sure if you're going with a reliable and competent host?
Emailing to test their support response is NOT a good indicator of their response time. Some will be very fast for pre-sales questions, but extremely slow or non-responsive for support once you are a customer. On the other hand, sometimes very slow for pre-sales and fast for customer support.
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There are many free web hosting options on the web, but do some research before you use one for your online business. Where can I find free web hosting? There are hundreds of free web hosting services on the web. You can type "free web hosting" into any major search engine and get an expanded list. However, when you sign up for free hosting account, you are basically signing an expanded advertising agreement.
What exactly is free hosting? In exchange for free hosting, the company can place ads your website. The ads can be placed on the top of the main page, the top of every page, or on the sides. The ads are usually not targeted. It is possible that they won't match the demographics of your web visitors. In addition, they are not customized to match the content on your web page.
This is a very expensive exchange program if your goal is to build up an online business. The area above the fold, everything that is visible without scrolling, is the most effective advertising area on the entire site. This is the area you should use for your affiliate links, Google Adsense, paid links and expanded site navigation.
Some free web hosting contracts go a step further and ask for your participation in their email marketing campaigns. You will receive emails that require a click through to a merchant site, and/or fill out endless surveys. This can be very time consuming and annoying.
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