Your web host could be the reason why you are a sitting duck for a DDos attackJust as we have been forced to face terrifying new terrorist attacks in the offline world that threatens our very way of life, online and less publicized dangers are an increasing and terrifying threat.
Few people realize that your choice of web host has a lot to do with just how secure your web site is going to be against attack. Even a simple assault from a lone hacker will tend to be easier with an unprepared web host with less resources and experience.
But the real terror emerges from Ddos attacks or Distributed Denial-of-service attacks. Deliberately designed to elude detection by today's most popular tools, these attacks tend to be swift and come without any warning, leaving behind huge losses that can never be recouped. Microsoft lost an estimated $500 million in just a few days from a Ddos attack on the site in January 2001. Of course the costs go way beyond simple monetary terms. Because site performance is compromised, the business ends up with frustrated customers.
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1 Simple Step Towards Improved Customer Satisfaction for Web Hosts Most of your customers are not unreasonable sort of people. They understand that problems crop up and mistakes do happen. I don't know about you, but I know that I am a MUCH more reasonable customer when the company I am purchasing services or products from promptly communicates any problems that arise.
The web is all about communication, so you would assume that any company that makes web hosting its primary business should really understand this and put measures into place that allows for the most reliable and uninterrupted communication with their customers. We talked about this a bit in our last article and promised to give you some tips about methods we have implemented to increase our ability to communicate with our customers during emergencies.
Let's face it, there isn't a web host out there who hasn't experienced times where the server that their company web site is on has gone down. Sometimes only for a few minutes, but sometimes those minutes can turn into hours - or even days if a major piece of hardware has gone belly up on you. And in most cases, you don't dedicate an entire server to your domain - you have customers who also share that server. Customers who now are not only unable to gain access to THEIR domain, but can not reach yours either. They are effectively cut off from electronic communication with you. So what do they do? How can they find out what is going on with their web site, and more importantly, when it will be back online?
Some hosts, like AlphaOne Technology, have emergency support available by telephone. In that case, (if they can remember the phone number since they can not access your website to find the number), they begin calling. And calling. And calling. Usually there are over 100-200 customers hosted on a single server. Do you or your staff really have the time to be fielding that many phone calls when you are in the middle of a crisis and need to devote your time to fixing the problem and getting the server operational? Probably not. Nor do your customers want to spend time on hold or dealing with busy signals. Every minute on hold, or every call that results in a busy signal, leaves a bad impression with that customer. They want to know WHY they are down and they want to know NOW.
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