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The Bottom Of The Food Chain I have nothing against a company trying to make an honest dollar in exchange for a useful service. After all, that is why companies are in existence. Those internet companies which provided free services and based their existence on supporting those services with advertising are having a tough time right now. The advertising model is based upon network television's success at providing free programming in exchange for the viewing of advertisements. The most significant issue with this model (on both television and the internet) is the fact that the customer is not the viewer or user. The customer is the advertiser. The actual user of the service is the commodity which is being sold. That's why the Neilson ratings are so important to the network stations - they determine how many viewers are watching so that commercial time can be sold. The higher the rating, the more likely sales are to occur and the higher the rates can be. The model gets even more convoluted with services such as GeoCities and Egroups. You see, the model normally has three components: the company selling the advertising (such as Yahoo), the advertisers (the real customers), and the users (the viewers of the ads). Egroups and GeoCities adds a forth grouping. More...