How to Analyze Your Web Site Traffic (Part 1 of a 3 Part Series) Copyright 2002 by Herman Drost
Getting traffic to your web site without analyzing it, is like being blindfolded in a crowd. You hear voices, but you don't know which direction they are coming from or who they are. Without analyzing your web site traffic, it's difficult to improve your web site marketing.
Know Your Traffic Language You should be aware of the different terms used to describe web site traffic, so as not to be confused about your web site visitors. Here are the main terms used:
Visit – these are all requests made by a specific user to the site during a set period of time. The visit is ended if a set period of time (say 30 minutes) goes by with no further accesses. Users are identified by cookies, username or hostnames/ip addresses.
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