How to Analyze Your Web Site TrafficHow to Analyze Your Web Site Traffic (Part 1 of a 3 Part Series) Copyright 2002 by Herman Drost
Getting traffic to your web site without analyzing it, is like being blindfolded in a crowd. You hear voices, but you don't know which direction they are coming from or who they are. Without analyzing your web site traffic, it's difficult to improve your web site marketing.
Know Your Traffic Language You should be aware of the different terms used to describe web site traffic, so as not to be confused about your web site visitors. Here are the main terms used:
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Web Hosting: 4 Factors in Choosing a Hosting Company When choosing a web hosting company there are a whole lot of different factors that should go into your decision making process. One of the biggest factors should be:
1) Phone support. Email support is nice, but email occasionally falls in between the virtual cracks. Getting someone on the phone when your site goes down can take a lot of mystery out of the entire process. A lot of the bigger web hosting companies offer toll free support and weekend hours to boot. Phone support is a great benefit for any web hosting client.
2)Another factor to use in deciding whether to use a particular web hosting company is their history. How long has this company been in business? Web hosting companies that have been in existence for less than a year might not be the best choice. A hosting company with a proven track record and a ton of happy clients is certainly a good sign and might work well for you.
3)How about the company's software? This varies widely between web hosting companies. I am rather fond of Cpanel merely because I am used to it, understand where the buttons are and what the features do. It's much easier to stick with something you know than switching to a new User Interface. Some web hosts offer Frontpage features and others don't. Another specific area you might want to research are the statistics programs. What sort of web statistics software is included with your web hosting account? Is Awstats included? This is one area you definitely want to heavily research before signing up.
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