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The Seven Fatal Errors of Internet Marketing 1. Use large graphics and no navigational aids. Have you ever tried to load a page and were met with a 150KB opening graphic that takes 2 minutes to download? Or have you clicked all around a site unable to find what you are looking for? Don't make the same mistakes and alienate your visitors before they become customers. Make it your goal to have pages load in 30 seconds or less, preferably faster on your main page. Have enticing information on the first screen so that visitors can see it without having to scroll down (of course, you can and should have scrollable pages, but have the material to catch their eye "above the fold"). Bear in mind that although Windows default screen resolution is 640x480 pixels, some will be seeing your page at 800x600, even 1024x768 pixels. If you are unfamiliar with the intricacies of HTML code and scripting, do yourself a favor and hire a professional. You'll be glad you did. More...