Why You Need A Domain Name

M6.net

On the World Wide Web your domain name is your own unique identity. No two parties can ever hold the same domain name simultaneously; therefore your Internet identity is totally unique. If you have a business site on the Internet your domain name is your own online brand and in a sense you can use your domain name as your online business card. With your own domain name your web site, and e-mail addresses for example will have that professional look, being unique to your business. Many people often miss the importance of having and then keeping their domain name until they lose it. Once this happens they soon realize that they have lost their whole online identity.

How does a domain name work? To understand why you need a domain name you first need to know how a domain name works.

A domain name is an addressing construct, used for finding and identifying computers on the Internet. Computers use Internet Protocol (IP) Addresses, which are a series of numbers used to identify each other on the Internet; however, many people find it hard to remember IP Addresses. Because of this, domain names were developed so that easily remembered names and phrases could be used to identify entities in the Internet instead of using an IP Address.

For example, the domain name M6.net identifies the company M6.net. When a user types the domain name M6.net in their browser or sends an email to M6.net, the Domain Name System (DNS) will translate the domain name into IP numbers. These are then used by the Internet to connect the user to M6.net's web presence.

What should I use as a domain name? You can use a word or phrase as a domain name. When thinking of a domain name, think of catchy words or phrases that are easy to remember and that will bring more traffic to your site. Try to use a domain name that is relevant to your web site. If your web site is a business site, it is a good idea to use the companies name as the domain name or if your site is a personal site try to think of a domain name that is related to the topic of your web site.

Also try to keep your domain name as short as possible, around 5 to 20 characters is fine. The shorter the domain name the easier it will be to remember.

One thing to keep in mind is assumed spelling issues; if you think up a ‘clever' domain name such as 1luv4u.com – One Love For You (dating service), people may type in oneloveforyou.com believing this is the domain name; or oneluv4u.com, or 1love4you.com etc. This leads to brand problems. In this case the "oneloveforyou.com" name would be best. Another unfortunate example: Flo Office Supplies – flooffice.com?

How do I acquire a domain name? There are two main ways you can get a domain name. You can either register your domain name yourself or you can get your web host or ISP (Internet Service Provider) to register it for you.

To register a domain name yourself you will need to choose a Registrar. A Registrar is an ICANN accredited domain registration company. There are hundreds of Registrars on the Internet nowadays. The market is becoming increasingly competitive; which means that you can purchase domains names for a low yearly fee.

Most web hosting companies will offer domain registration services to their clients. When you register a domain name through a web host they will register your domain name for you through their own approved registrar. An advantage to having your web host register your domain name for you is that, they have probably done this process many times before; they have all the necessary information ready at hand. This process will save you time and, as long as you give the ‘correct' domain name desired, there will be no unfamiliar dealings with Registrars.

Why should I keep my domain name registered? If you loose your domain name you can loose your whole online identity.

Because you can only register a domain name for a year or so, you will need to make sure that you renew it before the expiry date. Once your domain name expires you will no longer own that domain name. Your Registrar will then own it and be able to sell your domain name to the highest bidder. To make sure you don't loose your domain name you will need to make sure you renew your domain name at least two weeks before it expires.

Also make sure that your information is registered properly, especially if you didn't register your domain name yourself. Ensure that your information is displayed as the registrant, administrative and billing contacts; most importantly make sure that the email addresses for these contacts are ACTIVE. When you receive any information about your domain name, such as renewals, price changes, etc... an email will be sent to this email address. If you can't receive any mail from the email addresses listed under the domain names contact then you are at risk of not receiving important notifications about your domain names, which could result in loosing your domain name.

People often miss the importance of having their own unique domain name for their web sites. A domain name represents you, your company and your online presence; as does a ‘business card'. If you don't have your own domain name you won't be able to promote your own online identity and web site on the World Wide Web.

By Candice Humbley Fast, reliable Windows 2000 web farm hosting. http://www.m6.net

M6.net is your No.1 provider of website web hosting on Windows 2000. The lowest priced web hosting accounts with multiple websites and multiple SQL Server databases per web account makes M6.net unbeatable value for your web hosting needs - save $100's of per month.

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Why a web site, and why web hosting? Imagine having a filing system that could withstand a nuclear war. Hmm, I wouldn't like to prove it, but in theory that is what the Internet could resist with its virtual existence. If you transfer files of information around the Internet, operating in virtual space, it would be difficult to lose that information if you had a mind not to. Possessing a website has advantages for many varieties of users; serving a range of different purposes. For example, Net presence is of enormous benefit to businesses of all shapes and sizes. Conventional filing systems, where everything is stored as a hard copy, are cumbersome, and space consuming. With a website, all existing documents can be transferred one way or another, to the Internet and neatly organized using 'hyperlinks' (virtual pathways) for quick, easy reference. You no longer need to waste your time digging through a mile high pile of paper to find what your looking for, with your own website all it takes is the click of a 'mouse'. A website wouldn't only save you space and time, but cost too. The Internet is worldwide and a website can be used as a powerful promotional and marketing tool, viewed by prospective clients around the world. One can see what you offer in Hong Kong and Madrid at the same time. Imagine the money you'd save on promotional printing costs. Your website could reach the four corners of the globe and be available 24 hours a day. There is no longer a need to allocate high budgets to printing promotional material for prospective clients, they are able to access the information instantaneously, and download what they need. Imagine, neatly organized links that move you, quickly to your destination. A website is your identity on the Internet, kind of like an interactive 'business card'. It can be the prospective client's first point of contact, presented by a knockout, easily updated, design, your site can sell you, your products and your services. Once you have organised your web site and patted yourself on the back, that you have made your first flight into 'cyberspace', your next step is to have somewhere to 'dock' it, a place to put your website. A place such as M6.net - http://www.m6.net a 'web host' a place to 'host' your web site. A web hosting company provides a space for you to put your web page documents (FrontPage, Dreamweaver files), images (gifs, jpgs), and more advanced pages such as ASP's, those pages that have intelligence behind them creating such items as forms, news, bbs, chat; interaction. If the Host is clever enough, friendly, supportful; it will offer a whole range of facilities, that you or your webmaster can take advantage of, to create an interactive, humanised, mechanised and automated business presence, on the Internet. For businesses in the new millennium there is no future without an Internet presence. Trade costs will lower; communication will get smarter and faster. Reliability will be greater. Thus there will be a vast gap between businesses with Net presence and those without. Every one will have a presence on the Internet some day, wether it is a corporate business, Aunty Flo's bric-a-brac stall, or the family's photo library. Alec Ellis m6.net - www.m6.net GloPro - www.glopro.com M6.net http://www.m6.net M6.net is your No.1 provider of multiple website web hosting for Windows 2000. The lowest priced web hosting accounts with multiple websites and multiple SQL Server databases per web account makes M6.net unbeatable value for your web hosting needs - save $100's of per month. Unbeatable prices, fantastic service and powerful features make M6.net first in web hosting. More...