5 Steps To Choosing A Great HostThis article may be published electronically or in print, free of charge, without alteration to any content and the resource box at the end of the article is included in it's entirity without alteration. A courtesy copy of your publication would be appreciated.
5 Steps To Choosing A Great Host ***********************************************************
Being online used to be quite expensive. You had to have the hardware to run a site, or pay a small fortune for hosting. These days, there are so many hosting companies it can be confusing. Different companies offer different plans, features, transfer rates and support levels, so how can you choose what's right for you?
|
More Profits in Your Website Hosting Business
Raynay Valles
More Profits in Your Website Hosting Businessby: Raynay Valles
If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price.
Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop.
How can you get more profits from your business under these conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.
If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy.
Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing.
THEN, SELL MORE TO THE CUSTOMER
The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list.
The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, ebooks and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item.
Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business.
Raynay Valles is a Marketing Specialist and author of Profitable Website Hosting. Find out how to get the report at http://www.jawdrop.com/ebooks/webhosting.html.
HostingChecker.com - help for all your web hosting needs.
http://www.hostingchecker.com
Article may be republished if this portion is not removed.
None
| Browse Hosting Plans |
 HomePrivate/DedicatedCo-LocatedShared/VirtualUnix/LinuxWindowsBudget (<$10)FreeSearchArticlesContactPrivacy PolicyAdd to Favorites |
| Did You Know? |
Migrating smoothly from one web host to anotherChanging your Web Host can be an expensive, time consuming and difficult practice; being the main reason why many dissatisfied customers prefer to stay and put up with an awful hosting service.
During most website migrations, through lack of knowledge or experience, many website owners end up loosing clients and damaging time-built company images, because their sites are unavailable for days or weeks on end. Another problem is loss of emails, some crucial, making migrations very expensive and even dangerous.
Migration from one web host to another is not difficult; it can be fast and safe when one knows what the experts know. By following the steps below you will stand a better chance of a smooth transfer.
The most important start to website migration is finding another web host, one that will not give you reason to migrate again, or soon. A whole book can be written on how to choose a web host; or by searching on ‘choosing a web host' in a major search engine, there will be many articles available.
|