The Bottom Of The Food ChainI have nothing against a company trying to make an honest dollar in exchange for a useful service. After all, that is why companies are in existence.
Those internet companies which provided free services and based their existence on supporting those services with advertising are having a tough time right now. The advertising model is based upon network television's success at providing free programming in exchange for the viewing of advertisements.
The most significant issue with this model (on both television and the internet) is the fact that the customer is not the viewer or user. The customer is the advertiser. The actual user of the service is the commodity which is being sold. That's why the Neilson ratings are so important to the network stations - they determine how many viewers are watching so that commercial time can be sold. The higher the rating, the more likely sales are to occur and the higher the rates can be.
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How to Analyze Your Web Site Traffic (Part 3)How to Analyze Your Web Site Traffic (Part 3 of a 3 Part Series) Copyright 2002 by Herman Drost
In Part 2 of this series, we discussed some of the ways to track your web site visitors. Now we will take a look at:
4. Web Traffic Analysis Software These are programs that analyze your server logs and then create traffic reports accordingly. The quality of the reports generated will depend on what software you actually use. Some log analyzers are free and come preinstalled on many hosting accounts, while others can cost a good deal of money.
Examples: Webalizer (http://www.webalizer.com) WebTrends (http://www.webtrends.com)
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